Happy New Year all, 2016 is here already and the festive season is well and truly over and I’m sure many of you can tell by the extra people at the gym, working on their 2016 fitness resolutions following an indulgent end to 2015. The New Year gives us all a chance to refresh, start again or start anew. We can do this any day of the year but the start of the year just
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I’ve said it before and I’ll say it again content is king, no doubt this is not the first time you’ve heard this saying. I do believe it is true. Content marketing is not about the hard sell, lets face it who likes the hard sell? Not me that’s for sure. Content marketing is more about the brand story and engaging with your target audience. You may want to sell a product but someone talking
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There are many definitions for Branding, simply put, branding is essential, it’s what differentiates your product or service from the rest. It’s not only about packaging, and logo’s it’s about your company story, your company promise to your consumers of what they can expect from you. It is what separates you from your competitors. The way you communicate to your consumers, the marketing and PR you undertake all help in delivering and defining your brand. There
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What is Public Relations? Public relations (PR) is a tactic used to help promote you or your business in the media (both traditional and online) and to the public. It involves managing image and reputation, including the information you give out about your business. It also includes dealing with crisis and handling negative PR coverage. My professional body, The Chartered Institute of Public Relations (CIPR) defines PR as: Public Relations is about reputation – the
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