There are many definitions for Branding, simply put, branding is essential, it’s what differentiates your product or service from the rest. It’s not only about packaging, and logo’s it’s about your company story, your company promise to your consumers of what they can expect from you. It is what separates you from your competitors. The way you communicate to your consumers, the marketing and PR you undertake all help in delivering and defining your brand. There
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What is Public Relations? Public relations (PR) is a tactic used to help promote you or your business in the media (both traditional and online) and to the public. It involves managing image and reputation, including the information you give out about your business. It also includes dealing with crisis and handling negative PR coverage. My professional body, The Chartered Institute of Public Relations (CIPR) defines PR as: Public Relations is about reputation – the
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Five top social media tips! Are you using social media to build your brand or business? Well if you’re not, why not? It’s a great way to engage with your audience. With an estimated over 320million businesses, customers, stakeholders, consumers, to engage with on twitter, over 1.55billion on Facebook, 300million on istagram what are you waiting for! It’s not just celebrities and young entrepreneurs that are taking advantage of social media, beauty bloggers, fashion, hair
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