Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days and increase your credibility and sales.
Getting your business or product featured in a major newspaper, magazine, or website is a great achievement.
The potential in sales that media coverage can generate is immense, getting mentioned on established media sites and websites allows you to build on the trust of these publications and gives your business or product exposure to the very audience you need, thus increasing your visibility and credibility.
I’ve design this course to be easy to follow at your own pace, sharing insider tactics and tips that we use as PR professionals to secure coverage for our clients. By using the strategies in this course, it won’t be long before you are reading about your business and gaining the coverage you desire for your business!
As an accredited expert in PR with well over a decade of experience I’m teaching you what we do as PR people to help our clients at a fraction of the cost! There is no agency fee because you are taking care of it. So if you’re willing to do the work you will see results and get to reap the benefits with improved recognition, credibility and sales.
By the end of this course you will Know how to promote your business
This course will teach you:
How to understand PR and use it to gain press coverage
How to write a PR plan including key messages
How to write a press release and find your USP (including template guide release)
how to approach the media – key do’s and dont’s
How to pitch to the media to secure coverage (including pitch template)
bonus – how to leverage social media with PR to accelerate business growth.
Top four reason to buy this course:
• Save money and take charge of your business reputation
• To build your business and grow its reputation in the media
• To gain new customer/client awareness and sales
• To understand PR for your business