Client Work

Real strategy, powerful impact.

I work with brands, founders, and organisations across sectors to shape messaging, build credibility, and communicate with intention. Here’s a selection of projects where I’ve brought clarity, creativity, and calm strategy—without the fluff.

Uome – Fintech with Freelancers in Mind

Scope: PR Support, Brand Strategy, Messaging Development, Comms Strategy, Stakeholder Engagement

Uome is a UK-based fintech platform helping freelancers and small businesses get paid, manage inventory, and invoice with ease. I was brought in during their early-stage launch to help shape the brand story and messaging, develop their first communications strategy, and advise on user-aligned features that would support long-term growth.

What I did:

  • Created Uome’s first communications strategy, aligned with launch goals and stakeholder needs
  • Suggested a now-core feature: multi-way invoicing, designed to support freelancer collaboration
  • Supported user testing and provided insights to enhance the user experience
  • Developed Uome’s early straplines and messaging to position it as a freelancer-first platform
  • Secured their first pieces of press coverage, which contributed to early investor interest
  • Built visibility through key event participation and stakeholder engagement
  • Prepared the founder for media interviews and developed/directed a spotlight video showcasing the founder’s story

Impact: Strategic insight helped sharpen the brand’s positioning and build early trust. The communications strategy, visibility efforts, and PR support contributed to investor engagement and a confident launch narrative.

Coverage highlights: Fintech Times, Finextra, The Banker, Qorus, Startups Magazine, Fintech Finance News

Say less, mean more: strategy that sticks.

Emma Sleep – Conscious PR for a Global Wellness Brand

Scope: UK PR Strategy, Cultural Advisory, Thought Leadership

Emma Sleep is a global sleep and wellness brand with a strong European footprint. I was brought on to support UK PR strategy, offering a culturally aware lens and helping shape media engagement that would feel relevant and non-performative for a British audience.

What I did:

  • Advised on culturally relevant positioning for UK-specific campaigns
  • Helped shape media messaging for wellness-related features and founder profiling
  • Provided counsel around conscious storytelling without relying on typical brand tropes

Impact: Our light-touch work supported Emma Sleep in refining their UK visibility approach and aligning messaging with values-conscious audiences.

Results:

  • 27 pieces of press coverage
  • 19.2 million estimated online readership
  • 45k estimated social media shares

Coverage highlights: The Times, Daily Express, Business Talk, Furniture News, Deco, Which? Magazine, Derby Telegraph

Calm clarity meets global visibility.

ZAPspace – Launching the UK’s First Trampoline Park in a Theatre

Scope: PR Strategy, Comms Planning, Crisis Comms, Event Management, Stakeholder Engagement, Marketing Support

ZAPspace was a unique leisure and lifestyle venue in East London—transforming a historic theatre into a modern trampoline park with additional dining and entertainment experiences. I led the strategic comms and PR for their launch, helping to build public buzz and stakeholder support.

What I did:

  • Advised on overarching launch strategy and created ZAPspace’s crisis comms plan
  • Organised and managed two high-impact launch events: a media and stakeholder preview, and a ribbon-cutting ceremony with the Mayor, complete with press photo opportunities
  • Secured 26 pieces of quality media coverage including Timeout, Traveller (Editor’s Pick), and the front page of The Wharf
  • Extended PR support to ZAPspace’s sister sites, including a restaurant and underground speakeasy
  • Led targeted marketing activity, securing listings across family day out and venue hire platforms to drive footfall to the SkyBar and other offerings

Impact:

  • 26 pieces of press coverage
  • 33 million online readership
  • 18k print circulation
  • 2.15 million YouTube views
  • 1.97 million social shares

Coverage highlights: Traveller, Timeout, The Wharf (front cover), Essex Live, Newham Recorder, About Time Magazine

Listings secured on: Days Out With the Kids, Timeout, Hoop, Kidadl, Shout London, Tower Hamlets Mums

ZAPspace launched with strong visibility, credibility, and community presence, establishing its position as a vibrant East London destination.

Strategy with bounce: creative comms meets measurable impact.

Professional Standards Authority – Championing Accredited Care

Scope: Comms Strategy, Messaging Development, Campaign Concept Creation

The Professional Standards Authority (PSA) brought me in to support the launch of a strategy aimed at promoting their accredited registers across health and care professions. Rather than a media-first approach, this work focused on impactful messaging, stakeholder relevance, and creative direction.

What I did:

  • Developed a communications and campaign concept that could be shared across professional bodies
  • Advised on tone and message clarity to engage both regulators and the public
  • Proposed a storytelling approach using video to highlight the diverse journeys of professionals across different registers

Impact: Helped shape a creative campaign concept that aligned with PSA’s strategic aims, offering reusable and adaptable messaging tools for partners and registrants.

Quietly strategic, always considered.

Mini Wins & Global Campaign Highlights

Global Comms for Crunchyroll (via Hoxby)
As Associate Head of Global Comms & PR (freelance via Hoxby), I supported regional comms for major entertainment brand Crunchyroll across Japan, Australia, Spain, and the UK. This included regional messaging, thought leadership support, and liaising with local press and agencies in each market.

Award-Winning Campaign Concept
A creative campaign I developed for Hoxby won me a fully funded trip to Los Angeles to join their global meet-up—proof of creative thinking that resonates internally and externally.

Acquisition Comms – Sport-Tiedje x Powerhouse Fitness
Led comms for the UK rollout of German brand Sport-Tiedje’s acquisition of Powerhouse Fitness, crafting messaging and strategy to support transition communications.

Influencer Campaign – Powerhouse Fitness x Olympian Will Satch
Delivered a brand collaboration campaign with Olympic rower Will Satch for Powerhouse Fitness, aligning messaging and visuals to the brand’s high-performance product line and wellness positioning.

Wins big or small, strategy is always the thread.