🧩 Frameworks That Fix What’s Really Broken
Your Messaging, Trust & Crisis Response
You don’t need another buzzword-filled “strategy” — you need clear, human-first tools that actually work.
These are the signature frameworks I’ve developed to help brands, leaders and comms teams communicate with clarity, rebuild trust, and respond with credibility when it matters most.
No jargon. No theory. Just systems that turn fluff into impact — shaped by years of comms experience across fintechs, regulators, and purpose-led brands.
🔥 ACT™ Framework
When your brand is trending for the wrong reasons
→ Assess. Communicate. Transform.
A human-first crisis model designed to:
âś… Align legal, HR, and leadership in hours (not days)
âś… Draft responses that rebuild trust, not just tick boxes
âś… Turn reputational risk into reputation repair
🧠Say Less, Prove More™
Messaging Audit
When your brand sounds like everyone else
→ Audit Your Voice. Align Your Impact.
This framework helps uncover where your messaging is hollow, hypocritical, or just forgettable — and gives you the words to:
âś… Replace buzzwords with provable impact
âś… Attract clients who get your value
âś… Finally sound like you
🧪 The Trust Test™
When you’re tired of being called performative
→ From Suspicion to Belief
A strategic tool that diagnoses why your audience doesn’t trust you — and helps you fix it with:
âś… Receipts Score: Rates your proof vs. promises
âś… Competitive Lens: Reveals how you stand out authentically
🗯️ The So What? Test™
When your campaign lands with a thud
→ Clarity That Cuts Through Noise
This test pressure-checks your messages in real time. If it doesn’t pass, we rewrite until it hits with impact and integrity.
Used for:
âś… Investor pitches that convert
âś… Campaigns that stick
âś… Values that resonate (not repel)
đź’ “Ebony identified a major reputational risk and proactively led the development of our crisis comms plan. She was also instrumental in setting up our early marketing strategy across multiple venues.”
— Leisure and Entertainment Client
✨ Bonus Tools (Included in Every Engagement)
🔹 Messaging Action Plan — Turn insights into action, fast
🔹 Proof Point Tracker — Log receipts so you’re always ready
🔹 Spokesperson Drill — Prep leaders for tough questions with confidence
👇 Ready to Fix It?
These frameworks aren’t theory — they’re actionable tools designed to help you show up with clarity, confidence, and credibility.
đź“… Book a 15-min consult to see which tool is right for you – email info@ebonygaylecommunications.com