British rower and Olympic gold medalist Will Satch MBE who led Great Britain to Olympic glory at Rio 2016 officially opened the Powerhouse Fitness North London store, Wednesday 29 March 2017.

Will has won two Olympic medals, gold in Rio last year and bronze in men’s pair at the London games and also holds three world champion titles in the men’s eight. Will now training for a second Olympic Gold at Tokyo 2020 was front row and centre watching the student rowing teams from Cardinal Vaughan Memorial secondary school and Roehampton university attempt to beat his 32.6 seconds 250m time! None managed to beat his time, but one student from Roehampton University, Sam Stephenson came close  and won a £50 Powerhouse Fitness voucher. Powerhouse Fitness is donating rowers to both the respective education establishments.

All the students competed on the bespoke British Rowing WaterRower, which Will was also there to promote. Handcrafted from sustainably sourced Appalachian White Oak and inscribed with the British Rowing logo, it is in limited supply and available from Powerhouse Fitness. The British Rowing WaterRower was created to celebrate the partnership of British Rowing with WaterRower as they work together to support the growth of indoor rowing in England.

Ken Reeve, Powerhouse Fitness’ Managing Director said:

“As the longest established fitness equipment supplier in the UK, we were excited to have Olympic champion Will Satch officially open our new North London store. With such success for team GB rowers at the 2016 Olympic and Paralympic games and the upcoming 2017 Cambridge vs Oxford boat race it’s fair to say many have been inspired to take up the sport. The student rowing teams, our potential future champions taking part in a challenge to beat Will’s time made the day both fun and inspirational.”


Notes to Editor:


  1. Powerhouse Fitness is part of the Sport-Tiedje group which has stores in 7 countries and are Europe’s number one for home fitness equipment. Powerhouse Fitness has with 10 stores in the UK (Nottingham, Aberdeen, Edinburgh, Newcastle, and Leeds and 3 in London and 2 in Glasgow).  With additional stores opening in Manchester and Camberley in Surrey in April and May respectively.
  2. to find your nearest store.
  3. For more information on WaterRower please visit
  4. For more information on British Rowing please
  5. Powerhouse fitness on social media:

Twitter @phfitness ;  Instagram PowerhouseFitness_UK;  YouTube PHF TV ; Facebook – Powerhouse Fitness