I’ll just stay for a year to sort myself out Sound familiar? That was the plan. Temporary. Practical. Just until something better came along. But the year became two. Two became five. And somewhere along the way the side hustle never got started, the business idea stayed in the notes app, and the dream quietly … Continue reading The temporary trap
The 40-hr work week wasn’t designed for your wellbeing
The 40-hour work week wasn’t designed for your wellbeing. It was designed by Henry Ford and engineered for maximum productivity. Just enough rest to show up again on Monday. Not enough time to build something of your own, think too deeply, or question the arrangement. We spend more time at work with colleagues than our … Continue reading The 40-hr work week wasn’t designed for your wellbeing
The Lloyds bank Lesson: Why Words Matter Under Pressure
Lloyds Bank has been making headlines. And not in the way any communications team wants. At the time of writing, no statement has been issued beyond stating they do not comment on "individual customer accounts." And that silence? It’s not neutral. I’ve been watching the backlash unfold - account closures, threats to switch, brand damage … Continue reading The Lloyds bank Lesson: Why Words Matter Under Pressure
When Silence Becomes the Story: Lessons from Jamaica’s Crisis Response
Crisis communication isn’t what most people think it is. It’s not press statements.It’s not carefully worded updates after things have already escalated. It’s what happens while people are still trying to make sense of reality. I’ve been watching Jamaica’s response to Hurricane Melissa - and what stands out isn’t just the policy failures or the … Continue reading When Silence Becomes the Story: Lessons from Jamaica’s Crisis Response
“Crisis? What Crisis?” — Why Too Many Brands Are Still Unprepared for the Inevitable
45% of U.S. businesses have never considered a crisis plan. That stat — from a July 2nd Morningstar article based on research commissioned by M&C Communications — stopped my scroll. Yes, it’s a commissioned piece, but the findings mirror what many of us in the industry already know: far too many businesses are still reacting … Continue reading “Crisis? What Crisis?” — Why Too Many Brands Are Still Unprepared for the Inevitable
Plot Your Great Escape: Why You Don’t Have to Stay Stuck in the 9–5 Loop
You know the feeling. Another Monday. Another meeting that could’ve been an email. Another week spent asking, “Is this really it?”If you’ve been sitting with that question, this is your sign—it’s time to stop pushing it down and start listening. We Weren’t Born Just to Work and Pay BillsSomewhere along the way, survival replaced purpose. … Continue reading Plot Your Great Escape: Why You Don’t Have to Stay Stuck in the 9–5 Loop
Ebony Gayle Named One of the UK’s Top 50 Most Impactful Independent PR Professionals (2025)🎉
Left: Balcony view with fellow winner Anne-Marie Blake. Right: With Ann Gregory and a few of the brilliant winners. I’m proud to share that I’ve been recognised as one of the Independent Impact 50 (2025) — a new initiative celebrating the UK’s most impactful freelance and independent PR professionals. The list, covered by Provoke Media, … Continue reading Ebony Gayle Named One of the UK’s Top 50 Most Impactful Independent PR Professionals (2025)🎉
Brand Trust in the Age of Exposure: Why Authenticity Wins
The Rules Have ChangedA planeload of iPhones reroutes to dodge tariffs. UK airlines shift logistics to keep up. Politicians dismiss overseas workers as "unskilled" or "peasants."Meanwhile, on TikTok, Chinese manufacturers are live-streaming handbag autopsies — exposing how a $38,000 Hermès bag actually costs a little over $1,000 to make. On the high street? Greggs x … Continue reading Brand Trust in the Age of Exposure: Why Authenticity Wins
Trailblazing Series ‘Gems in Comms’ Returns for a Third Season, Showcasing the Experiences of Diverse Talent in UK PR & Communications
The much-anticipated third season of Gems in Comms by 9to5workrebels is set to launch on November 5th, 2024, offering fresh insights and compelling stories from Black, Asian, mixed, and Ethnic Minority professionals in the UK's PR and Communications landscape. In a sector where diversity is still a significant challenge, this podcast shines a light on … Continue reading Trailblazing Series ‘Gems in Comms’ Returns for a Third Season, Showcasing the Experiences of Diverse Talent in UK PR & Communications
‘Gems in Comms’ Returns with Further Exploration into the Experiences of Diverse Talent in the UK PR & Comms Sector”
Exciting news! The eagerly awaited second series of the 'Gems in Comms' podcast by 9to5workrebels is returning on September 5th 2023. This remarkable series is dedicated to highlighting the talents of Black, Asian, mixed, and Ethnic Minority professionals in the UK's PR and Communications sector. In an industry where 91% of professionals are white, this … Continue reading ‘Gems in Comms’ Returns with Further Exploration into the Experiences of Diverse Talent in the UK PR & Comms Sector”
Ebony Gayle Communications 