Lloyds Bank has been making headlines. And not in the way any communications team wants. At the time of writing, no statement has been issued beyond stating they do not comment on "individual customer accounts." And that silence? It’s not neutral. I’ve been watching the backlash unfold - account closures, threats to switch, brand damage … Continue reading The Lloyds bank Lesson: Why Words Matter Under Pressure
Tag: Communications strategy
“Crisis? What Crisis?” — Why Too Many Brands Are Still Unprepared for the Inevitable
45% of U.S. businesses have never considered a crisis plan. That stat — from a July 2nd Morningstar article based on research commissioned by M&C Communications — stopped my scroll. Yes, it’s a commissioned piece, but the findings mirror what many of us in the industry already know: far too many businesses are still reacting … Continue reading “Crisis? What Crisis?” — Why Too Many Brands Are Still Unprepared for the Inevitable
Ebony Gayle Communications 