Tag: strategic communications

When Silence Becomes the Story: Lessons from Jamaica’s Crisis Response

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Crisis communication isn’t what most people think it is. It’s not press statements.It’s not carefully worded updates after things have already escalated. It’s what happens while people are still trying to make sense of reality. I’ve been watching Jamaica’s response to Hurricane Melissa - and what stands out isn’t just the policy failures or the … Continue reading When Silence Becomes the Story: Lessons from Jamaica’s Crisis Response

“Crisis? What Crisis?” — Why Too Many Brands Are Still Unprepared for the Inevitable

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45% of U.S. businesses have never considered a crisis plan. That stat — from a July 2nd Morningstar article based on research commissioned by M&C Communications — stopped my scroll. Yes, it’s a commissioned piece, but the findings mirror what many of us in the industry already know: far too many businesses are still reacting … Continue reading “Crisis? What Crisis?” — Why Too Many Brands Are Still Unprepared for the Inevitable