DIY PR tips: 5 tips on building your media contacts list

So the new year is in full swing and your ready to share your new products, services and intitiatives with the media. So how do you go about it. Well to get in touch with the media to place and pitch your story ideas you need a way of contacting journalists. PR agencies and professionals pay thousands of pounds a month to access databases that contain thousands of contact details of journalists across the UK and internationally as it is a key part of service delivery.

Entrepreneurs and SMEs

For entrepreneurs and small business owners who are on a tight budget there is a way around this, and that is to create your own media lists.  Just like in your day to day business you have dealing with suppliers and customers/clients, you need to have a way of keeping note of their contact details, job title etc. You need to do the same for the media you speak and contact.

If you haven’t yet had any contact with journalists or bloggers, here’s are some tips:

  1. Research media that cover your area of work
  2. Look for stories that feature your competitors and add them to your list
  3. Include local and national newspapers that cover your area of work
  4. Don’t forget bloggers – create a separate list for bloggers
  5. Also remember broadcast – so digital radio stations and popular podcasts in your area of work

Use spreadsheets

You should start to collate and build your list in something like an Excel Spreadsheet or similar so you can keep track when you do make contact. You may find that the x reporter is interested in your story but works on the Sunday edition so has suggested you contact another reporter than covers similar stories during the week. This is the start of your list building. It’s common to find one person covers more than one magazine or topic or day of the week. You just need to make note of this on your list and keep a note of when you spoke with them, about what campaign and what the outcome is.

Don’t give up – Keep going

Once you start you can keep building the list, you may find out about a new publication or have been doing more research and found a ton more. As you find them keep adding them on. It’s that simple.

Eventually you’ll be able to group them into categories, broadcast media, print, online and soon enough you’ll have your own database of media contacts. If you’re in a niche market the number of publications maybe small, but that’s fine, work within your means so you don’t overwhelm yourself.

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Want to be seen as an expert in the media?

So I get this question a lot, how can I establish myself as an industry expert in the media, so that media know to contact me for a comment a particular subject. If this is something you are considering, check out my latest video.

 

 

Oh and don’t forget to Join my free FB group and check out my DIY PR page https://www.facebook.com/DoItYourselfPRservice/ where I post tips and hints. On Wednesday’s it’s question time and you can post your PR related business questions.

 

DIY PR course feedback…. Is it any good?

I recently created an online DIY PR course, around how you can get media coverage for your business.  It provides a thorough introduction into PR, how to put together a PR plan, how to write a press release and how to find your USPs and much much more.

The reviews so far have been amazing, and business owners from all walks of life are finding it’s a really practical and useful course that gets you thinking on your feet like a PR professional.  I’ve shared my knowledge of PR and the importance of how to create key messages that actually resonate with your intended audience.

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My course features tasks throughout to keep you on your toes and to help you get into the mind of a PR expert and understand what journalists and bloggers are looking for from you.

I’m giving you as entrepreneurs, sole traders and business owners life time access to this fantastic course so that you can learn at your own leisurely pace. On top of that I’ve included a bonus section on using social media to leverage PR and a host of invaluable downloadable PDF’s that do all the ground work for you.

Whether you are a restaurant owner, Store owner, life coach, wellbeing consultant, beauty therapist, accountant, personal trainer and the list goes on. No matter your trade this course provides a comprehensive breakdown that makes it easy for you to understand and apply the teachings to any business!

If you are still pondering on purchasing it – what are you waiting for. Check out some of the reviews:

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“Really enjoyed this course, full of good information and examples. Delivered in a comprehensive, easy to understand way that I can put into action immediately. The ideas and exercises were really helpful” ~ Gill McKay, Director of My Brian international

 

 

It was brilliant! Extremely helpful. ~ Cassandra Campbell – Life coach and owner of S.E.L.F

 

It is a brilliant course on the importance of PR and how to get it right with real life case studies. ~ Imogen Tinkler, Owner of Bangers & Balls restaurant.

 

It has given me a better understanding of how to raise my business profile ~ Jayden Brown, Graphic designer

Having worked in PR for well over a decade I’ve come across many new business owners who are desperately seeking PR help but don’t have the financial means to do so – with this course you can do achieve your PR goals! And if you feel like you need further guidance I offer PR coaching and accountability to make sure you are meeting your goals – check out my services page.

 

The link to my course is in the righthand side menu – enjoy and get that coverage you’ve been seeking!