PR tips: What does your brand say?

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Branding Clarity – are you giving out the right message?

If you’re a business owner or entrepreneur you’ll know that your brand reputation is super important and vital for your survival. You may have a fantastic product or service offering but if no one knows about it, or understands why you do what you do, then it defeats the purpose.

Informative and well-placed PR content can seriously help to generate leads, traffic and conversions for your business.  But what does your content say about your brand? And crucially is the brand messaging resonating with your target customer base.  I’ve spoken with lots of business owners who struggle with this, particularly in the early start-up stages, there’s lots to juggle and it can feel overwhelming. But it’s not as complicated as you may think.

I always advise taking each task step by step, so when it comes to branding you want customers to easily identify and understand what your brand is about. That means ensuring that your messaging is consistent across your channels and relevant platforms.   If you’re not sure asking yourself these eight questions may help things become clearer.

  1. What does my brand stand for? What sets me apart from my competitors?
  2. What does my brand say to customers?
  3. Is my message landing with my target audience, do they immediately understand what my business is about?
  4. Does my website reflect my brand messaging and what’s working well and resonating with my audience? – check stats
  5. Is my branding tied in – Does my marketing materials and social media platforms communicate my brand messaging? Is it clear concise and to the point?
  6. Is my website clear, do my customers understand my brand and my business or are they confused because i have so much on offer?
  7. What feedback am I getting from customers and social groups (if applicable) e.g. Facebook group do they understand what your brand stands for?
  8. What’s working well on my website – check stats and see what pages or blog stories are most popular.

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Ensuring that your messaging is clear, relevant and concise is the aim, so why not review and refresh to make sure it’s all on message! Don’t forget to be aware of the tone of messaging, you’d be surprised at how many people can misconstrue a message because of how they took the tone, delivery and presentation can make or break your business.

 

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Featured

Big PR ambitions on a small budget? Check this out

As business owners and entrepreneurs, you will be aware that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales.

Having worked in PR for well over a decade I’ve come across many new business owners who are desperately seeking PR help but don’t have the financial means to do so.

This is exactly why I created this course, to help those who are unable to foot the bill of agencies and consultants. This course will kick start your PR activity and give you an understanding of how to use PR to increase your profile.

The course will teach you:

How to understand PR and use it to gain press coverage
How to write a PR plan and the importance of creating key messages that align with your business goals
How to write a press release and find your USP
How to approach the media
How to pitch to the media
*Bonus module – how to leverage social media with PR to accelerate business growth.
**Bonus PDF downloadable materials to help you meet your PR objectives:
PDF Template PR Plan
PDF Template Press Release
PDF Template journalist pitch email
PDF media database providers

PDF 8 Steps to approaching the media

PDF Key media holiday dates & hash tags to help your story

 

Enjoy and let me know how you get on!

P.S. I’m offering enhanced package for those that need an extra helping hand – where you get my expert review of your DIY PR plan and make recommendations – check out my services page

 

Online Course: DIY PR get media coverage for your business in 30 days.

Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days whilst increasing your credibility and sales.

As a PR professional with well over a decade of experience, I know that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales.

The business growth potential that media coverage can generate is immense, getting mentioned on established media sites and publications allows you to build on the trust of these publications and gives your business or product exposure to the very audience you need, thus increasing your visibility and credibility.

I’ve designed this course so you can follow along at your own pace, sharing insider tactics and tips that we use as PR professionals to secure coverage for our clients. By using the strategies in this course, it won’t be long before you are reading about your business and gaining the coverage you desire for your business.

As an accredited expert in PR with a wealth of experience I’m sharing with you what we do as PR people to help our clients but at a fraction of the cost! So if you’re willing to do the work you will see results and get to reap the benefits.

This course will teach you:

How to understand PR and use it to gain press coverage
How to write a PR plan and the importance of creating key messages that align with your business goals
How to write a press release and find your USP
How to approach the media
How to pitch to the media
*Bonus module – how to leverage social media with PR to accelerate business growth.
**Bonus PDF downloadable materials to help you along your way:
PDF Template PR Plan
PDF Template Press Release
PDF Template journalist pitch email
PDF media database providers

Top four reason to buy this course:
• Save money and take charge of your business reputation
• To build your business and grow its reputation in the media
• To gain new customer/client awareness and sales
• To gain an insightful understanding of PR for your business