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5 Tips for getting your business media coverage

So, you want to read about your business in the news, great, I don’t blame you. Media coverage can be a great boost for your business, and can help to build credibility, awareness and conversion rates. Therefore it’s understandable that business owners see the benefit of media coverage.

But how do you go about getting some media coverage for your business, there’s hundreds of thousands of businesses all looking to get their names out to the public and there are thousands of media outlets looking for news, but just the thought of that can feel overwhelming. You might have PR on your to do list and it has turned into a task that you are constantly putting off. Or maybe you’ve tried to secure some coverage for yourself and not had much luck. Well here are five tips for you.

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  1. Is it newsworthy?

I’m a straight shooter, so I’ll get straight to the point, before you spend lots of time on trying to do a big PR push, firstly let’s look at what it is you want to tell the media about. Asking yourself if your story is news worthy is the first point of call. What may interest you might not interest a journalist and their readers.

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  1. Research

Spend some time going through your local newspaper or the relevant publications in your industry to see what kind of stories they cover and see if you can create something similar for your business. Research media outlets that cover your industry and your competitors.

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  1. List building

Following on from your research start to build a mini media list for yourself of those outlets that cover your area. You can always introduce yourself to local media so they know they can come to you on particular stories.

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  1. Think of the readers

Most of the time when clients come to me they are relying on my expertise to highlight relevant media. However, I have come across a few that have their media wish list of titles that they want to be featured in. This can be fine if it fits, however on a couple of occasions the outlets have been a total mismatch for the business. Make sure you are pitching to the right audience and at the right level.

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  1. Don’t be salesy

We don’t like the cheesy sales reps so don’t turn into one yourself, if you have a story idea pitch it to the journalist, be honest and helpful – don’t overdo it and don’t pester. If you send them an email, you can chase up, but don’t turn into a stalker.

 

Have any tips you can think of? Leave your comments below and don’t forget to check out this video on how to get media coverage.

PR tips: What does your brand say?

Check out my latest video and if you have a question or something is challenging you, let me know and I’ll do a video for you.

Don’t forget follow my Facebook page and join the group.

 

Branding Clarity – are you giving out the right message?

If you’re a business owner or entrepreneur you’ll know that your brand reputation is super important and vital for your survival. You may have a fantastic product or service offering but if no one knows about it, or understands why you do what you do, then it defeats the purpose.

Informative and well-placed PR content can seriously help to generate leads, traffic and conversions for your business.  But what does your content say about your brand? And crucially is the brand messaging resonating with your target customer base.  I’ve spoken with lots of business owners who struggle with this, particularly in the early start-up stages, there’s lots to juggle and it can feel overwhelming. But it’s not as complicated as you may think.

I always advise taking each task step by step, so when it comes to branding you want customers to easily identify and understand what your brand is about. That means ensuring that your messaging is consistent across your channels and relevant platforms.   If you’re not sure asking yourself these eight questions may help things become clearer.

  1. What does my brand stand for? What sets me apart from my competitors?
  2. What does my brand say to customers?
  3. Is my message landing with my target audience, do they immediately understand what my business is about?
  4. Does my website reflect my brand messaging and what’s working well and resonating with my audience? – check stats
  5. Is my branding tied in – Does my marketing materials and social media platforms communicate my brand messaging? Is it clear concise and to the point?
  6. Is my website clear, do my customers understand my brand and my business or are they confused because i have so much on offer?
  7. What feedback am I getting from customers and social groups (if applicable) e.g. Facebook group do they understand what your brand stands for?
  8. What’s working well on my website – check stats and see what pages or blog stories are most popular.

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Ensuring that your messaging is clear, relevant and concise is the aim, so why not review and refresh to make sure it’s all on message! Don’t forget to be aware of the tone of messaging, you’d be surprised at how many people can misconstrue a message because of how they took the tone, delivery and presentation can make or break your business.

 

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