Press Release: Emma Mattress founder Max Laarmann honoured as one of Europe’s most talented young entrepreneurs by Forbes Magazine



Max Laarmann, founder and CEO of Emma Mattresses, has made it onto the European Forbes “30 under 30” list.


25 January

Max Laarmann, founder and CEO of Emma Mattresses, one of the most successful bed-in-a-box mattress brands in Europe, has been named one of Europe’s most talented young entrepreneurs by Forbes magazine. In its publication “30 under 30”, the renowned US business magazine distinguishes the company founders in ten categories, who have particular success in innovation or influence in their respective industries. Out of thousands of nominations, Max Laarmann made it into the Top 30 in the “Retail & E-Commerce” sector this year. He is considered one of the 30 exceptional talents in his industry. “This is a great award and a great tribute to me and the entire Emma team. I’m really happy and honoured to make it into the top 30, “said Laarmann.

At the end of 2015, Max Laarmann and his team developed the Emma mattress, a bed-in-a-box mattress suitable for a variety of body and sleep types. “With Emma, ​​we have simplified the complex and previously unclear mattress market,” explains Laarmann. “The mattress purchase is a completely new experience through us,” said the 24-year-old. Since its inception Emma Mattress has been on the road to success. After just two years, the mattress is already available online in twelve countries.

With more than 100,000 mattresses sold, it is one of the most popular bed-in-a-box mattresses in Europe and was rated best mattress by consumer organisations in six countries, including here in the UK where it won the coveted Which? Best Buy 2017 Award.

Emma mattress continue to grow and expand, it has now introduced its new pillow constructed to make you sleep better to the UK market and will soon be introducing accessories, including blanket, bed linen and baby mattress already available in Europe to the UK market this year.

About Emma Mattress: Emma Mattress offers one of the best-selling bed-in-a-box mattresses. The company has developed a high-quality, pressure-relieving mattress suitable for a variety of body and sleep types. For this, the developers worldwide have analysed the best mattresses and designed the structure of Emma. Customers can test them at home without any risk for 100 days.


Notes to editors:

1.     More information is available at

2.     Emma Mattresses was founded at the end of 2015 by Max Laarmann as a subsidiary of Bettzeit GmbH. In addition to Emma, ​​Bettzeit GmbH also combines other business areas under its umbrella: Dormando (, an online retailer established since 2013, a stationary specialist retailer in Frankfurt am Main, and the traditional brand Dunlopillo, with whom the group has been operating since Build up B2B area. The Bettzeit Group employs over 100 people in two locations.

3.     Press Contact: Ebony Gayle – PR consultant for Emma Mattress UK     

















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