Branding Clarity – are you giving out the right message?

If you’re a business owner or entrepreneur you’ll know that your brand reputation is super important and vital for your survival. You may have a fantastic product or service offering but if no one knows about it, or understands why you do what you do, then it defeats the purpose.

Informative and well-placed PR content can seriously help to generate leads, traffic and conversions for your business.  But what does your content say about your brand? And crucially is the brand messaging resonating with your target customer base.  I’ve spoken with lots of business owners who struggle with this, particularly in the early start-up stages, there’s lots to juggle and it can feel overwhelming. But it’s not as complicated as you may think.

I always advise taking each task step by step, so when it comes to branding you want customers to easily identify and understand what your brand is about. That means ensuring that your messaging is consistent across your channels and relevant platforms.   If you’re not sure asking yourself these eight questions may help things become clearer.

  1. What does my brand stand for? What sets me apart from my competitors?
  2. What does my brand say to customers?
  3. Is my message landing with my target audience, do they immediately understand what my business is about?
  4. Does my website reflect my brand messaging and what’s working well and resonating with my audience? – check stats
  5. Is my branding tied in – Does my marketing materials and social media platforms communicate my brand messaging? Is it clear concise and to the point?
  6. Is my website clear, do my customers understand my brand and my business or are they confused because i have so much on offer?
  7. What feedback am I getting from customers and social groups (if applicable) e.g. Facebook group do they understand what your brand stands for?
  8. What’s working well on my website – check stats and see what pages or blog stories are most popular.



Ensuring that your messaging is clear, relevant and concise is the aim, so why not review and refresh to make sure it’s all on message! Don’t forget to be aware of the tone of messaging, you’d be surprised at how many people can misconstrue a message because of how they took the tone, delivery and presentation can make or break your business.


Don’t forget to sign for more tips and hints.


Press Release: Emma Mattress founder Max Laarmann honoured as one of Europe’s most talented young entrepreneurs by Forbes Magazine



Max Laarmann, founder and CEO of Emma Mattresses, has made it onto the European Forbes “30 under 30” list.


25 January

Max Laarmann, founder and CEO of Emma Mattresses, one of the most successful bed-in-a-box mattress brands in Europe, has been named one of Europe’s most talented young entrepreneurs by Forbes magazine. In its publication “30 under 30”, the renowned US business magazine distinguishes the company founders in ten categories, who have particular success in innovation or influence in their respective industries. Out of thousands of nominations, Max Laarmann made it into the Top 30 in the “Retail & E-Commerce” sector this year. He is considered one of the 30 exceptional talents in his industry. “This is a great award and a great tribute to me and the entire Emma team. I’m really happy and honoured to make it into the top 30, “said Laarmann.

At the end of 2015, Max Laarmann and his team developed the Emma mattress, a bed-in-a-box mattress suitable for a variety of body and sleep types. “With Emma, ​​we have simplified the complex and previously unclear mattress market,” explains Laarmann. “The mattress purchase is a completely new experience through us,” said the 24-year-old. Since its inception Emma Mattress has been on the road to success. After just two years, the mattress is already available online in twelve countries.

With more than 100,000 mattresses sold, it is one of the most popular bed-in-a-box mattresses in Europe and was rated best mattress by consumer organisations in six countries, including here in the UK where it won the coveted Which? Best Buy 2017 Award.

Emma mattress continue to grow and expand, it has now introduced its new pillow constructed to make you sleep better to the UK market and will soon be introducing accessories, including blanket, bed linen and baby mattress already available in Europe to the UK market this year.

About Emma Mattress: Emma Mattress offers one of the best-selling bed-in-a-box mattresses. The company has developed a high-quality, pressure-relieving mattress suitable for a variety of body and sleep types. For this, the developers worldwide have analysed the best mattresses and designed the structure of Emma. Customers can test them at home without any risk for 100 days.


Notes to editors:

1.     More information is available at

2.     Emma Mattresses was founded at the end of 2015 by Max Laarmann as a subsidiary of Bettzeit GmbH. In addition to Emma, ​​Bettzeit GmbH also combines other business areas under its umbrella: Dormando (, an online retailer established since 2013, a stationary specialist retailer in Frankfurt am Main, and the traditional brand Dunlopillo, with whom the group has been operating since Build up B2B area. The Bettzeit Group employs over 100 people in two locations.

3.     Press Contact: Ebony Gayle – PR consultant for Emma Mattress UK     

















Branding..whats your story

There are many definitions for Branding, simply put, branding is essential, it’s what differentiates your product or service from the rest. It’s not only about packaging, and logo’s it’s about your company story, your company promise to your consumers of what they can expect from you. It is what separates you from your competitors. The way you communicate to your consumers, the marketing and PR you undertake all help in delivering and defining your brand.

There are plenty of resources online that offer great advice, so rather than reinvent the wheel here are some helpful links.

Here is a helpful article that gives you an overview of branding from Marketing Donut.

Another helpful article from Virgin on brand mistakes entrepreneurs must avoid.


For the more visual here is a help video on YouTube