Tag: business owners

Branding Clarity – are you giving out the right message?

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If you’re a business owner or entrepreneur you’ll know that your brand reputation is super important and vital for your survival. You may have a fantastic product or service offering but if no one knows about it, or understands why you do what you do, then it defeats the purpose.

Informative and well-placed PR content can seriously help to generate leads, traffic and conversions for your business.  But what does your content say about your brand? And crucially is the brand messaging resonating with your target customer base.  I’ve spoken with lots of business owners who struggle with this, particularly in the early start-up stages, there’s lots to juggle and it can feel overwhelming. But it’s not as complicated as you may think.

I always advise taking each task step by step, so when it comes to branding you want customers to easily identify and understand what your brand is about. That means ensuring that your messaging is consistent across your channels and relevant platforms.   If you’re not sure asking yourself these eight questions may help things become clearer.

  1. What does my brand stand for? What sets me apart from my competitors?
  2. What does my brand say to customers?
  3. Is my message landing with my target audience, do they immediately understand what my business is about?
  4. Does my website reflect my brand messaging and what’s working well and resonating with my audience? – check stats
  5. Is my branding tied in – Does my marketing materials and social media platforms communicate my brand messaging? Is it clear concise and to the point?
  6. Is my website clear, do my customers understand my brand and my business or are they confused because i have so much on offer?
  7. What feedback am I getting from customers and social groups (if applicable) e.g. Facebook group do they understand what your brand stands for?
  8. What’s working well on my website – check stats and see what pages or blog stories are most popular.

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Ensuring that your messaging is clear, relevant and concise is the aim, so why not review and refresh to make sure it’s all on message! Don’t forget to be aware of the tone of messaging, you’d be surprised at how many people can misconstrue a message because of how they took the tone, delivery and presentation can make or break your business.

 

Don’t forget to sign for more tips and hints.

 

DIY PR course feedback…. Is it any good?

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I recently created an online DIY PR course, around how you can get media coverage for your business.  It provides a thorough introduction into PR, how to put together a PR plan, how to write a press release and how to find your USPs and much much more.

The reviews so far have been amazing, and business owners from all walks of life are finding it’s a really practical and useful course that gets you thinking on your feet like a PR professional.  I’ve shared my knowledge of PR and the importance of how to create key messages that actually resonate with your intended audience.

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My course features tasks throughout to keep you on your toes and to help you get into the mind of a PR expert and understand what journalists and bloggers are looking for from you.

I’m giving you as entrepreneurs, sole traders and business owners life time access to this fantastic course so that you can learn at your own leisurely pace. On top of that I’ve included a bonus section on using social media to leverage PR and a host of invaluable downloadable PDF’s that do all the ground work for you.

Whether you are a restaurant owner, Store owner, life coach, wellbeing consultant, beauty therapist, accountant, personal trainer and the list goes on. No matter your trade this course provides a comprehensive breakdown that makes it easy for you to understand and apply the teachings to any business!

If you are still pondering on purchasing it – what are you waiting for. Check out some of the reviews:

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“Really enjoyed this course, full of good information and examples. Delivered in a comprehensive, easy to understand way that I can put into action immediately. The ideas and exercises were really helpful” ~ Gill McKay, Director of My Brian international

 

 

It was brilliant! Extremely helpful. ~ Cassandra Campbell – Life coach and owner of S.E.L.F

 

It is a brilliant course on the importance of PR and how to get it right with real life case studies. ~ Imogen Tinkler, Owner of Bangers & Balls restaurant.

 

It has given me a better understanding of how to raise my business profile ~ Jayden Brown, Graphic designer

Having worked in PR for well over a decade I’ve come across many new business owners who are desperately seeking PR help but don’t have the financial means to do so – with this course you can do achieve your PR goals! And if you feel like you need further guidance I offer PR coaching and accountability to make sure you are meeting your goals – check out my services page.

 

The link to my course is in the righthand side menu – enjoy and get that coverage you’ve been seeking!

10 Tips for networking success

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Networking can feel daunting for many. The idea of walking up to strangers at an event to spark up a conversation may fill the average person with panic, anxiety and could give them clammy hands.

Here are some tips to help you along your way:

Breathe
Take a deep breath and relax. Remember if you’re at a networking event everyone present is there for the same reason as you: to network and make connections. Try doing some deep breathing exercises to help you calm down: breathe in on the count of four, hold for the count of four and slowly release your breath for the count of four.

Attend events
There are events for every industry, be it tradeshows, meet-up events, conferences, breakfast seminars or lunch events. They all provide great networking opportunities. Make sure you are researching and attending relevant events to make new contacts.

Interact online
Don’t forget there are plenty of opportunities to network online via social platforms like LinkedIn and Facebook where you can find various groups with which to engage. There is also Instagram and Twitter, where you can participate in chats such as ‘#Bizhour’ which provide an opportunity to network with others from around the world.

Be visible
There’s no point going to a networking event and then hiding in the corner. Let your presence be known –go and introduce yourself and don’t forget to take your business cards. Remember to note down your new contacts.
I wrote this article for MBA World and you can read more here:

https://community.mbaworld.com/blog/b/weblog/posts/10-tips-for-networking-success#p8UBKa8d5tM2CEv3.99