Lloyds Bank has been making headlines. And not in the way any communications team wants. At the time of writing, no statement has been issued beyond stating they do not comment on "individual customer accounts." And that silence? It’s not neutral. I’ve been watching the backlash unfold - account closures, threats to switch, brand damage … Continue reading The Lloyds bank Lesson: Why Words Matter Under Pressure
Tag: pr
When Silence Becomes the Story: Lessons from Jamaica’s Crisis Response
Crisis communication isn’t what most people think it is. It’s not press statements.It’s not carefully worded updates after things have already escalated. It’s what happens while people are still trying to make sense of reality. I’ve been watching Jamaica’s response to Hurricane Melissa - and what stands out isn’t just the policy failures or the … Continue reading When Silence Becomes the Story: Lessons from Jamaica’s Crisis Response
Brand Trust in the Age of Exposure: Why Authenticity Wins
The Rules Have ChangedA planeload of iPhones reroutes to dodge tariffs. UK airlines shift logistics to keep up. Politicians dismiss overseas workers as "unskilled" or "peasants."Meanwhile, on TikTok, Chinese manufacturers are live-streaming handbag autopsies — exposing how a $38,000 Hermès bag actually costs a little over $1,000 to make. On the high street? Greggs x … Continue reading Brand Trust in the Age of Exposure: Why Authenticity Wins
5 Tips for getting your business media coverage
So, you want to read about your business in the news, great, I don’t blame you. Media coverage can be a great boost for your business, and can help to build credibility, awareness and conversion rates. Therefore it's understandable that business owners see the benefit of media coverage. But how do you go about getting … Continue reading 5 Tips for getting your business media coverage
All publicity is good…right?
I’ve had this conversation on many occasions, is all publicity good publicity? I watched a show recently and a group of women were talking about the fact that one of them had been in the media and she wasn’t concerned about the fact that the publicity wasn’t favourable or positive it was entirely negative but … Continue reading All publicity is good…right?
How SMEs and entrepreneurs can get media coverage
Happy humpday. I get lots of questions from solopreneurs and SMEs about getting media coverage. We all know that getting media coverage can boost your profile and your business so here are some tips. https://youtu.be/ZDOBuud7mtk And if you want to know more - check out my DIY course on this very subject.
PR tips: What does your brand say?
Check out my latest video and if you have a question or something is challenging you, let me know and I'll do a video for you. Don't forget follow my Facebook page and join the group. https://youtu.be/A30KdcOhsXI
DIY PR course feedback…. Is it any good?
I recently created an online DIY PR course, around how you can get media coverage for your business. It provides a thorough introduction into PR, how to put together a PR plan, how to write a press release and how to find your USPs and much much more. The reviews so far have been amazing, … Continue reading DIY PR course feedback…. Is it any good?
Online Course: DIY PR get media coverage for your business in 30 days.
Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days whilst increasing your credibility and sales. As a PR professional with well over a decade of experience, I know that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement … Continue reading Online Course: DIY PR get media coverage for your business in 30 days.
10 Tips for networking success
Networking can feel daunting for many. The idea of walking up to strangers at an event to spark up a conversation may fill the average person with panic, anxiety and could give them clammy hands. Here are some tips to help you along your way: Breathe Take a deep breath and relax. Remember if you’re … Continue reading 10 Tips for networking success
Ebony Gayle Communications 