Brand Trust in the Age of Exposure: Why Authenticity Wins

The Rules Have ChangedA planeload of iPhones reroutes to dodge tariffs. UK airlines shift logistics to keep up. Politicians dismiss overseas workers as "unskilled" or "peasants."Meanwhile, on TikTok, Chinese manufacturers are live-streaming handbag autopsies — exposing how a $38,000 Hermès bag actually costs a little over $1,000 to make. On the high street? Greggs x … Continue reading Brand Trust in the Age of Exposure: Why Authenticity Wins

Online Course: DIY PR get media coverage for your business in 30 days.

Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days whilst increasing your credibility and sales. As a PR professional with well over a decade of experience, I know that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement … Continue reading Online Course: DIY PR get media coverage for your business in 30 days.