PR tips: What does your brand say?

Check out my latest video and if you have a question or something is challenging you, let me know and I’ll do a video for you.

Don’t forget follow my Facebook page and join the group.

 

DIY PR course feedback…. Is it any good?

I recently created an online DIY PR course, around how you can get media coverage for your business.  It provides a thorough introduction into PR, how to put together a PR plan, how to write a press release and how to find your USPs and much much more.

The reviews so far have been amazing, and business owners from all walks of life are finding it’s a really practical and useful course that gets you thinking on your feet like a PR professional.  I’ve shared my knowledge of PR and the importance of how to create key messages that actually resonate with your intended audience.

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My course features tasks throughout to keep you on your toes and to help you get into the mind of a PR expert and understand what journalists and bloggers are looking for from you.

I’m giving you as entrepreneurs, sole traders and business owners life time access to this fantastic course so that you can learn at your own leisurely pace. On top of that I’ve included a bonus section on using social media to leverage PR and a host of invaluable downloadable PDF’s that do all the ground work for you.

Whether you are a restaurant owner, Store owner, life coach, wellbeing consultant, beauty therapist, accountant, personal trainer and the list goes on. No matter your trade this course provides a comprehensive breakdown that makes it easy for you to understand and apply the teachings to any business!

If you are still pondering on purchasing it – what are you waiting for. Check out some of the reviews:

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“Really enjoyed this course, full of good information and examples. Delivered in a comprehensive, easy to understand way that I can put into action immediately. The ideas and exercises were really helpful” ~ Gill McKay, Director of My Brian international

 

 

It was brilliant! Extremely helpful. ~ Cassandra Campbell – Life coach and owner of S.E.L.F

 

It is a brilliant course on the importance of PR and how to get it right with real life case studies. ~ Imogen Tinkler, Owner of Bangers & Balls restaurant.

 

It has given me a better understanding of how to raise my business profile ~ Jayden Brown, Graphic designer

Having worked in PR for well over a decade I’ve come across many new business owners who are desperately seeking PR help but don’t have the financial means to do so – with this course you can do achieve your PR goals! And if you feel like you need further guidance I offer PR coaching and accountability to make sure you are meeting your goals – check out my services page.

 

The link to my course is in the righthand side menu – enjoy and get that coverage you’ve been seeking!

Online Course: DIY PR get media coverage for your business in 30 days.

Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days whilst increasing your credibility and sales.

As a PR professional with well over a decade of experience, I know that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales.

The business growth potential that media coverage can generate is immense, getting mentioned on established media sites and publications allows you to build on the trust of these publications and gives your business or product exposure to the very audience you need, thus increasing your visibility and credibility.

I’ve designed this course so you can follow along at your own pace, sharing insider tactics and tips that we use as PR professionals to secure coverage for our clients. By using the strategies in this course, it won’t be long before you are reading about your business and gaining the coverage you desire for your business.

As an accredited expert in PR with a wealth of experience I’m sharing with you what we do as PR people to help our clients but at a fraction of the cost! So if you’re willing to do the work you will see results and get to reap the benefits.

This course will teach you:

How to understand PR and use it to gain press coverage
How to write a PR plan and the importance of creating key messages that align with your business goals
How to write a press release and find your USP
How to approach the media
How to pitch to the media
*Bonus module – how to leverage social media with PR to accelerate business growth.
**Bonus PDF downloadable materials to help you along your way:
PDF Template PR Plan
PDF Template Press Release
PDF Template journalist pitch email
PDF media database providers

Top four reason to buy this course:
• Save money and take charge of your business reputation
• To build your business and grow its reputation in the media
• To gain new customer/client awareness and sales
• To gain an insightful understanding of PR for your business

 

10 Tips for networking success

Networking can feel daunting for many. The idea of walking up to strangers at an event to spark up a conversation may fill the average person with panic, anxiety and could give them clammy hands.

Here are some tips to help you along your way:

Breathe
Take a deep breath and relax. Remember if you’re at a networking event everyone present is there for the same reason as you: to network and make connections. Try doing some deep breathing exercises to help you calm down: breathe in on the count of four, hold for the count of four and slowly release your breath for the count of four.

Attend events
There are events for every industry, be it tradeshows, meet-up events, conferences, breakfast seminars or lunch events. They all provide great networking opportunities. Make sure you are researching and attending relevant events to make new contacts.

Interact online
Don’t forget there are plenty of opportunities to network online via social platforms like LinkedIn and Facebook where you can find various groups with which to engage. There is also Instagram and Twitter, where you can participate in chats such as ‘#Bizhour’ which provide an opportunity to network with others from around the world.

Be visible
There’s no point going to a networking event and then hiding in the corner. Let your presence be known –go and introduce yourself and don’t forget to take your business cards. Remember to note down your new contacts.
I wrote this article for MBA World and you can read more here:

https://community.mbaworld.com/blog/b/weblog/posts/10-tips-for-networking-success#p8UBKa8d5tM2CEv3.99

9 to 5 work rebels on Youtube channel

So I’ve decided to finally join and upload videos on to youtube. I always advise clients to provide content in a variety of ways, as we all like to consume content differently. Some prefer to read, others like to see, or hear. So I’m taking my own advice so I can share my thoughts and tips for freeing yourself from the 9-5 as well as touching on other topics.

Subscribe and share – the title of my new channel is  9to5workrebels – if you have any questions or subjects you’d like me to cover let me know.

 

Why consultancy might be perfect for you

Working for yourself and being your own boss can be extremely empowering and fulfilling.  However, for some, it can be the total opposite – a completely daunting experience.

Not everyone wants to be a boss or run their own company and that is perfectly fine. The thought of having to manage people, be responsible for a company, operations, service delivery, human resources, finances etc. is no easy task and not for the faint-hearted.

On the flip side, working in a 9-5 (more like 9-6 these days) can also be a living night day-mare for many, it can be rigid, time-consuming and if you’re not happy doing it, a disappointing and miserable day-to-day encounter.

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Middle-ground

That’s why, consulting, in my opinion, offers the perfect middle ground.  You are essentially working for yourself and registered as self-employed. You can choose to set up as a sole trader or a Limited Company you’ll still have the responsibility of managing some business tasks but on a much smaller scale. You can always elect to outsource business processes such as accounting and hire a virtual assistant.

Working as a consultant in the field you specialise in, means you can choose when and where you work. You can opt to work independently, in collaboration with others or decide to scale up and delegate to your own team of consultants. The decision is entirely up to you. It really comes down to how much responsibility you want to take on.

You can read the res of my article published via Precious online magazine.

 

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Mental wellbeing in PR

Working in PR and communications is stressful, according to the recent CIPR state of the profession report, around one in six PR professionals (16%) report living with a mental health condition – an increase of 10% from the year before. Any percentage increase is a concern, and highlights that more needs to be done in our industry to address this. It’s fine to have policies in place but we need managers to recognise that their staff are their most important assets and happy healthy staff make for a productive work force. KPIs are important but so is mental wellness.

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Like many I have suffered with depression myself, I recall working for a very well-known organisation, responsible for one of the largest and busiest directorate’s, my daughter was in nursery but was due to start primary school so I knew that I would have to look into flexible working to accommodate this.

I was juggling motherhood, the pressures of working in a high-profile press office and some personal family issues in addition to preparing for the transition from nursery to school and waiting for acceptance into both breakfast and afterschool clubs.

This is a piece I wrote for Mental Health Awareness Week, published in CIPR’s Influence Online magazine you can read the rest here

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Colourful radio interview

I was interviewed by award winning business woman, author and radio host, Sonia Poleon, on the show I used to produce. We go into detail on what my new book ‘How to become a consultant’ covers and much more.

 

Listen here: http://www.colourfulradio.com/content/guest/31188

 

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Fearful of leaving the workplace?

Check out this interview I did with Sue Dougan, presenter of Track Record on Share Radio where I discuss attending BRIT school of Performing Arts as one of the first intakes in the mid 90s as well as my career.

Now a consultant, writer, presenter and volunteer with the Chartered Institute of Public Relations, I raise the idea that we can all work on a freelance or consultative capacity – so long as we’re prepared!

I also discuss how easy it can be to become fearful in the workplace, questioning our own skills and experience – and how we can overcome that. Click on the link below to listen.

https://www.shareradio.co.uk/podcasts/track-record-ebony-gayle-13-apr-18/PodcastPlayer

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Is all publicity good publicity?

I’ve had this conversation on many occasions, is all publicity good publicity? I watched a show recently and a group of women were talking about the fact that one of them had been in the media and she wasn’t concerned about the fact that the publicity wasn’t favourable or positive it was entirely negative but to her all that mattered was that her name is out there.  That is something I hear often, people think as long as they’re being spoken about is all that matters.

Well as a professional in the business that has had to manage crisis communications on behalf of clients I don’t agree with this statement at all. Think about it, I’ve said it before if you’re a restaurant owner and you get a huge amount of negative media attention for food poisoning and rodent infestation how do you think that would impact your sales? I think it’s fair to say that your restaurant might look like a ghost town depending on the severity of the coverage.

That’s a hypothetical example so let us take a brief look at some real crisis that has taken place. Look at the BP Oil spill in the Gulf in 2010. BP understandably received a significant amount of negative press with images of the oil gushing out, animals covered in oil and news that 11 workers died in the explosion. I’m pretty certain that bosses at BP didn’t think oh well all publicity is good when they had people boycotting their fuel stations and a media frenzy covering the incident.

Or we could look at the UK supermarket horsemeat scandal in 2013 which resulted in a whole host of jokes, info-graphics and memes be circulated across the internet. Showing just how influential social media channels can be when it comes to the public’s perception. The scandal affected bottom line sales as well as loosing trust from consumers.

Another example is the video featuring two Dominos employees doing disgusting things to pizzas that amassed almost one million hits on YouTube! As you would expect it was extremely damaging for the brand.

These are loads of examples to illustrate how bad publicity has hurt brands. I believe there is such a thing as bad publicity and while most do recover from the crisis if handled openly and transparently the bad publicity they’ve received has done some serious reputational damage for at least the short term….. and maybe longer.

Now you’ve heard from me, but what do you think? Do you believe that all publicity is good publicity?  Feel free to leave a comment!