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How to be a successful consultant – earn more & escape the 9-5 online course now available

If you’re fed up of the 9-5 working life or feeling stuck in your job, or maybe you want to get paid for what you’re truly passionate about! A great exit plan is to become a consultant! As a consultant, you are your own boss and therefore you have more control over who you work with and importantly when and where you work.

If you’re serious about becoming a  freelance consultant you should ask yourself why? knowing your reason why will help to focus your mind and help drive you forward. Are you thinking of freelancing for work-life balance, to spend more time doing other things you love, or is it because you’re peed off with your boss?

I’ve been in the peed off position –dealing with depression due to my employer being unreasonable around childcare. I wanted out for my sanity and so handed in my notice without a job but I did have a plan!

I’ve been freelancing since 2013 and thoroughly enjoy it, yes it has its up and downs, but the ups out weight the downs for me.

If you’d like to know more check out this online course where I share my insight and provide guidance on setting up and building a sustainable career. A bargain at just £19.99. click on the link below to sign up.

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Free PR training

Are you ready to blow up your profile & profits with PR? Do you know the impact PR can have on your business. For those business owners that are just starting out or are on a modest budget this free training will help you to understand how to get coverage for you business without forking out thousands of pounds a month on a publicist of PR agency. 

 I’ve been helping clients blow up their profile and profits successfully for years. 

Check out the free training video below and download your FREE media target plan.

https://diyprwithebonygayle.lpages.co/diy-pr-with-ebony-gayle/

DIY PR tips: 5 tips on building your media contacts list

So the new year is in full swing and your ready to share your new products, services and intitiatives with the media. So how do you go about it. Well to get in touch with the media to place and pitch your story ideas you need a way of contacting journalists. PR agencies and professionals pay thousands of pounds a month to access databases that contain thousands of contact details of journalists across the UK and internationally as it is a key part of service delivery.

Entrepreneurs and SMEs

For entrepreneurs
and small business owners who are on a tight budget there is a way around this,
and that is to create your own media lists. 
Just like in your day to day business you have dealing with suppliers
and customers/clients, you need to have a way of keeping note of their contact
details, job title etc. You need to do the same for the media you speak and
contact.

If you haven’t yet had any contact with journalists or bloggers, here’s are some tips:

  1. Research media that cover your area of work
  2. Look for stories that feature your competitors and add them to your list
  3. Include local and national newspapers that cover your area of work
  4. Don’t forget bloggers – create a separate list for bloggers
  5. Also remember broadcast – so digital radio stations and popular podcasts
    in your area of work

Use spreadsheets

You should start to
collate and build your list in something like an Excel Spreadsheet or similar
so you can keep track when you do make contact. You may find that the x
reporter is interested in your story but works on the Sunday edition so has
suggested you contact another reporter than covers similar stories during the
week. This is the start of your list building. It’s common to find one person
covers more than one magazine or topic or day of the week. You just need to
make note of this on your list and keep a note of when you spoke with them,
about what campaign and what the outcome is.

Don’t give up – Keep going

Once you start you
can keep building the list, you may find out about a new publication or have
been doing more research and found a ton more. As you find them keep adding
them on. It’s that simple.

Eventually you’ll be
able to group them into categories, broadcast media, print, online and soon
enough you’ll have your own database of media contacts. If you’re in a niche
market the number of publications maybe small, but that’s fine, work within your
means so you don’t overwhelm yourself.