PR tips: What does your brand say?

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Branding Clarity – are you giving out the right message?

If you’re a business owner or entrepreneur you’ll know that your brand reputation is super important and vital for your survival. You may have a fantastic product or service offering but if no one knows about it, or understands why you do what you do, then it defeats the purpose.

Informative and well-placed PR content can seriously help to generate leads, traffic and conversions for your business.  But what does your content say about your brand? And crucially is the brand messaging resonating with your target customer base.  I’ve spoken with lots of business owners who struggle with this, particularly in the early start-up stages, there’s lots to juggle and it can feel overwhelming. But it’s not as complicated as you may think.

I always advise taking each task step by step, so when it comes to branding you want customers to easily identify and understand what your brand is about. That means ensuring that your messaging is consistent across your channels and relevant platforms.   If you’re not sure asking yourself these eight questions may help things become clearer.

  1. What does my brand stand for? What sets me apart from my competitors?
  2. What does my brand say to customers?
  3. Is my message landing with my target audience, do they immediately understand what my business is about?
  4. Does my website reflect my brand messaging and what’s working well and resonating with my audience? – check stats
  5. Is my branding tied in – Does my marketing materials and social media platforms communicate my brand messaging? Is it clear concise and to the point?
  6. Is my website clear, do my customers understand my brand and my business or are they confused because i have so much on offer?
  7. What feedback am I getting from customers and social groups (if applicable) e.g. Facebook group do they understand what your brand stands for?
  8. What’s working well on my website – check stats and see what pages or blog stories are most popular.

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Ensuring that your messaging is clear, relevant and concise is the aim, so why not review and refresh to make sure it’s all on message! Don’t forget to be aware of the tone of messaging, you’d be surprised at how many people can misconstrue a message because of how they took the tone, delivery and presentation can make or break your business.

 

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Monday Work blues setting in? find your happy

On Sunday’s do you get that horrible feeling in the pit of your stomach because you know you have to return to work on Monday? Check out my latest video and find out how you can ditch your 9-5 job and find your happiness by using the skills you already have!

 

10 Tips for networking success

Networking can feel daunting for many. The idea of walking up to strangers at an event to spark up a conversation may fill the average person with panic, anxiety and could give them clammy hands.

Here are some tips to help you along your way:

Breathe
Take a deep breath and relax. Remember if you’re at a networking event everyone present is there for the same reason as you: to network and make connections. Try doing some deep breathing exercises to help you calm down: breathe in on the count of four, hold for the count of four and slowly release your breath for the count of four.

Attend events
There are events for every industry, be it tradeshows, meet-up events, conferences, breakfast seminars or lunch events. They all provide great networking opportunities. Make sure you are researching and attending relevant events to make new contacts.

Interact online
Don’t forget there are plenty of opportunities to network online via social platforms like LinkedIn and Facebook where you can find various groups with which to engage. There is also Instagram and Twitter, where you can participate in chats such as ‘#Bizhour’ which provide an opportunity to network with others from around the world.

Be visible
There’s no point going to a networking event and then hiding in the corner. Let your presence be known –go and introduce yourself and don’t forget to take your business cards. Remember to note down your new contacts.
I wrote this article for MBA World and you can read more here:

https://community.mbaworld.com/blog/b/weblog/posts/10-tips-for-networking-success#p8UBKa8d5tM2CEv3.99