Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days whilst increasing your credibility and sales.
As a PR professional with well over a decade of experience, I know that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales.
The business growth potential that media coverage can generate is immense, getting mentioned on established media sites and publications allows you to build on the trust of these publications and gives your business or product exposure to the very audience you need, thus increasing your visibility and credibility.
I’ve designed this course so you can follow along at your own pace, sharing insider tactics and tips that we use as PR professionals to secure coverage for our clients. By using the strategies in this course, it won’t be long before you are reading about your business and gaining the coverage you desire for your business.
As an accredited expert in PR with a wealth of experience I’m sharing with you what we do as PR people to help our clients but at a fraction of the cost! So if you’re willing to do the work you will see results and get to reap the benefits.
This course will teach you:
How to understand PR and use it to gain press coverage
How to write a PR plan and the importance of creating key messages that align with your business goals
How to write a press release and find your USP
How to approach the media
How to pitch to the media
*Bonus module – how to leverage social media with PR to accelerate business growth.
**Bonus PDF downloadable materials to help you along your way:
PDF Template PR Plan
PDF Template Press Release
PDF Template journalist pitch email
PDF media database providers
Top four reason to buy this course:
• Save money and take charge of your business reputation
• To build your business and grow its reputation in the media
• To gain new customer/client awareness and sales
• To gain an insightful understanding of PR for your business
