Branding Clarity – are you giving out the right message?

If you’re a business owner or entrepreneur you’ll know that your brand reputation is super important and vital for your survival. You may have a fantastic product or service offering but if no one knows about it, or understands why you do what you do, then it defeats the purpose.

Informative and well-placed PR content can seriously help to generate leads, traffic and conversions for your business.  But what does your content say about your brand? And crucially is the brand messaging resonating with your target customer base.  I’ve spoken with lots of business owners who struggle with this, particularly in the early start-up stages, there’s lots to juggle and it can feel overwhelming. But it’s not as complicated as you may think.

I always advise taking each task step by step, so when it comes to branding you want customers to easily identify and understand what your brand is about. That means ensuring that your messaging is consistent across your channels and relevant platforms.   If you’re not sure asking yourself these eight questions may help things become clearer.

  1. What does my brand stand for? What sets me apart from my competitors?
  2. What does my brand say to customers?
  3. Is my message landing with my target audience, do they immediately understand what my business is about?
  4. Does my website reflect my brand messaging and what’s working well and resonating with my audience? – check stats
  5. Is my branding tied in – Does my marketing materials and social media platforms communicate my brand messaging? Is it clear concise and to the point?
  6. Is my website clear, do my customers understand my brand and my business or are they confused because i have so much on offer?
  7. What feedback am I getting from customers and social groups (if applicable) e.g. Facebook group do they understand what your brand stands for?
  8. What’s working well on my website – check stats and see what pages or blog stories are most popular.

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Ensuring that your messaging is clear, relevant and concise is the aim, so why not review and refresh to make sure it’s all on message! Don’t forget to be aware of the tone of messaging, you’d be surprised at how many people can misconstrue a message because of how they took the tone, delivery and presentation can make or break your business.

 

Don’t forget to sign for more tips and hints.

 

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10 Ways To Escape The Rat Race

Escaping the rat race is a desire for many, research published last month revealed that more than half of all UK employees are unhappy in the work place. Many can relate to being unhappy in their job, the realities of spending more time at work then we do with our loved ones, and with the UK retirement age set to increase in the coming years, it doesn’t exactly incite excitement in the average person.

So, how happy are those that have escaped the 9-5? A study last month of 5,000 workers concluded that self-employed people are more successful in their careers and felt happier in their job. Statistics show that self-employment is on the rise, if you are thinking about a way to exit the workplace here are 10 routes to explore: Mind matters

Work on your mind-set, if you’re serious about escaping the 9-5 tied to your desk culture, it’s vital to take time to work on your confidence and resilience. Working for yourself is empowering and rewarding but also challenging, you have to keep yourself motivated throughout it all. Positive can-do attitude alongside action is imperative.

You can read the rest of my article here. https://www.femalefirst.co.uk/books/how-to-become-a-consultant-ebony-gayle-1139602.html

 

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9 to 5 work rebels on Youtube channel

So I’ve decided to finally join and upload videos on to youtube. I always advise clients to provide content in a variety of ways, as we all like to consume content differently. Some prefer to read, others like to see, or hear. So I’m taking my own advice so I can share my thoughts and tips for freeing yourself from the 9-5 as well as touching on other topics.

Subscribe and share – the title of my new channel is  9to5workrebels – if you have any questions or subjects you’d like me to cover let me know.

 

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Colourful radio interview

I was interviewed by award winning business woman, author and radio host, Sonia Poleon, on the show I used to produce. We go into detail on what my new book ‘How to become a consultant’ covers and much more.

 

Listen here: http://www.colourfulradio.com/content/guest/31188

 

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