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5 Tips for getting your business media coverage

So, you want to read about your business in the news, great, I don’t blame you. Media coverage can be a great boost for your business, and can help to build credibility, awareness and conversion rates. Therefore it’s understandable that business owners see the benefit of media coverage.

But how do you go about getting some media coverage for your business, there’s hundreds of thousands of businesses all looking to get their names out to the public and there are thousands of media outlets looking for news, but just the thought of that can feel overwhelming. You might have PR on your to do list and it has turned into a task that you are constantly putting off. Or maybe you’ve tried to secure some coverage for yourself and not had much luck. Well here are five tips for you.

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  1. Is it newsworthy?

I’m a straight shooter, so I’ll get straight to the point, before you spend lots of time on trying to do a big PR push, firstly let’s look at what it is you want to tell the media about. Asking yourself if your story is news worthy is the first point of call. What may interest you might not interest a journalist and their readers.

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  1. Research

Spend some time going through your local newspaper or the relevant publications in your industry to see what kind of stories they cover and see if you can create something similar for your business. Research media outlets that cover your industry and your competitors.

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  1. List building

Following on from your research start to build a mini media list for yourself of those outlets that cover your area. You can always introduce yourself to local media so they know they can come to you on particular stories.

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  1. Think of the readers

Most of the time when clients come to me they are relying on my expertise to highlight relevant media. However, I have come across a few that have their media wish list of titles that they want to be featured in. This can be fine if it fits, however on a couple of occasions the outlets have been a total mismatch for the business. Make sure you are pitching to the right audience and at the right level.

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  1. Don’t be salesy

We don’t like the cheesy sales reps so don’t turn into one yourself, if you have a story idea pitch it to the journalist, be honest and helpful – don’t overdo it and don’t pester. If you send them an email, you can chase up, but don’t turn into a stalker.

 

Have any tips you can think of? Leave your comments below and don’t forget to check out this video on how to get media coverage.

DIY PR course feedback…. Is it any good?

I recently created an online DIY PR course, around how you can get media coverage for your business.  It provides a thorough introduction into PR, how to put together a PR plan, how to write a press release and how to find your USPs and much much more.

The reviews so far have been amazing, and business owners from all walks of life are finding it’s a really practical and useful course that gets you thinking on your feet like a PR professional.  I’ve shared my knowledge of PR and the importance of how to create key messages that actually resonate with your intended audience.

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My course features tasks throughout to keep you on your toes and to help you get into the mind of a PR expert and understand what journalists and bloggers are looking for from you.

I’m giving you as entrepreneurs, sole traders and business owners life time access to this fantastic course so that you can learn at your own leisurely pace. On top of that I’ve included a bonus section on using social media to leverage PR and a host of invaluable downloadable PDF’s that do all the ground work for you.

Whether you are a restaurant owner, Store owner, life coach, wellbeing consultant, beauty therapist, accountant, personal trainer and the list goes on. No matter your trade this course provides a comprehensive breakdown that makes it easy for you to understand and apply the teachings to any business!

If you are still pondering on purchasing it – what are you waiting for. Check out some of the reviews:

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“Really enjoyed this course, full of good information and examples. Delivered in a comprehensive, easy to understand way that I can put into action immediately. The ideas and exercises were really helpful” ~ Gill McKay, Director of My Brian international

 

 

It was brilliant! Extremely helpful. ~ Cassandra Campbell – Life coach and owner of S.E.L.F

 

It is a brilliant course on the importance of PR and how to get it right with real life case studies. ~ Imogen Tinkler, Owner of Bangers & Balls restaurant.

 

It has given me a better understanding of how to raise my business profile ~ Jayden Brown, Graphic designer

Having worked in PR for well over a decade I’ve come across many new business owners who are desperately seeking PR help but don’t have the financial means to do so – with this course you can do achieve your PR goals! And if you feel like you need further guidance I offer PR coaching and accountability to make sure you are meeting your goals – check out my services page.

 

The link to my course is in the righthand side menu – enjoy and get that coverage you’ve been seeking!

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Big PR ambitions on a small budget? Check this out

As business owners and entrepreneurs, you will be aware that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales.

Having worked in PR for well over a decade I’ve come across many new business owners who are desperately seeking PR help but don’t have the financial means to do so.

This is exactly why I created this course, to help those who are unable to foot the bill of agencies and consultants. This course will kick start your PR activity and give you an understanding of how to use PR to increase your profile.

The course will teach you:

How to understand PR and use it to gain press coverage
How to write a PR plan and the importance of creating key messages that align with your business goals
How to write a press release and find your USP
How to approach the media
How to pitch to the media
*Bonus module – how to leverage social media with PR to accelerate business growth.
**Bonus PDF downloadable materials to help you meet your PR objectives:
PDF Template PR Plan
PDF Template Press Release
PDF Template journalist pitch email
PDF media database providers

PDF 8 Steps to approaching the media

PDF Key media holiday dates & hash tags to help your story

Enjoy and let me know how you get on!

P.S. I’m offering enhanced package for those that need an extra helping hand – where you get my expert review of your DIY PR plan and make recommendations – check out my services page