Featured

Big PR ambitions on a small budget? Check this out

As business owners and entrepreneurs, you will be aware that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales.

Having worked in PR for well over a decade I’ve come across many new business owners who are desperately seeking PR help but don’t have the financial means to do so.

This is exactly why I created this course, to help those who are unable to foot the bill of agencies and consultants. This course will kick start your PR activity and give you an understanding of how to use PR to increase your profile.

The course will teach you:

How to understand PR and use it to gain press coverage

  • How to write a PR plan and the importance of creating key messages that align with your business goals
  • How to write a press release and find your USP
  • How to approach the media
  • How to pitch to the media
 
  • *Bonus module – how to leverage social media with PR to accelerate business growth.
  • **Bonus PDF downloadable materials to help you meet your PR objectives:
  • PDF Template PR Plan
  • PDF Template Press Release
  • PDF Template journalist pitch email
  • PDF media database providers
  • PDF 8 Steps to approaching the media
  • PDF Key media holiday dates & hash tags to help your story

Enjoy and let me know how you get on!

P.S. I’m offering enhanced package for those that need an extra helping hand – where you get my expert review of your DIY PR plan and make recommendations – check out my Consultancy Services page

5 star reviews for

DIY PR course feedback…. Is it any good? See feedback from business owners that have purchased this course!

Get a 7-day Free Trial at PicMonkey
Grammarly Writing Support
Advertisements

Online Course: DIY PR get media coverage for your business in 30 days.

Do It Yourself (DIY) public relations: how to secure media coverage for your business in 30 days whilst increasing your credibility and sales.

As a PR professional with well over a decade of experience, I know that getting your business or product featured in a major newspaper, magazine, publication or website is a great achievement and can boost awareness, credibility and sales.

The business growth potential that media coverage can generate is immense, getting mentioned on established media sites and publications allows you to build on the trust of these publications and gives your business or product exposure to the very audience you need, thus increasing your visibility and credibility.

I’ve designed this course so you can follow along at your own pace, sharing insider tactics and tips that we use as PR professionals to secure coverage for our clients. By using the strategies in this course, it won’t be long before you are reading about your business and gaining the coverage you desire for your business.

As an accredited expert in PR with a wealth of experience I’m sharing with you what we do as PR people to help our clients but at a fraction of the cost! So if you’re willing to do the work you will see results and get to reap the benefits.

This course will teach you:

How to understand PR and use it to gain press coverage
How to write a PR plan and the importance of creating key messages that align with your business goals
How to write a press release and find your USP
How to approach the media
How to pitch to the media
*Bonus module – how to leverage social media with PR to accelerate business growth.
**Bonus PDF downloadable materials to help you along your way:
PDF Template PR Plan
PDF Template Press Release
PDF Template journalist pitch email
PDF media database providers

Top four reason to buy this course:
• Save money and take charge of your business reputation
• To build your business and grow its reputation in the media
• To gain new customer/client awareness and sales
• To gain an insightful understanding of PR for your business

 

Five of the most common press release mistakes to avoid

Press releases are a key tool in the PR artillery, but in today’s fast paced society where journalists, editors and bloggers are super busy it’s even more important that they are concise and carefully targeted.   If not they’ll end up unopened or in the bin.

To help you steer clear of this happening, see my top five common mistakes to avoid.

  1. Targeting the wrong media – one size doesn’t fit all so sending a press release about a restaurant opening to a Pet publication is a waste of time. Do your research and look for relevant publications and journalists with an interest in your area of work.
  2. Spelling mistakes – we’ve all experienced this, be it that we’ve hit send too quickly or we’ve received a badly written email. We’re human and can make mistakes but be careful to double check your release or pass it on to a colleague for fresh eyes to review.
  3. No new news – sending a release just for the sake of it is a big no no. There is no point in sending information if it isn’t newsworthy. Journalists want news worthy information, if you have nothing new to say don’t bother sending it – it will end up in the bin.
  4. Jargon and long convoluted headlines and info – The idea of writing a press release is to highlight the key news items and convey it in a clear and concise way – so to include jargon defies the purpose. Remember to make it clear and make sense. Don’t forget to spell out acronyms as those working in the field maybe aware but no one else is.
  5. No follow up – In an ideal world you can hit send and wait for all the journalists to come to you, but realistically they’re busy people so giving them a call is still valuable. Timing is key here however you don’t want to call when they’re going to press so check with them that it’s a good time to talk and keep it brief and to the point.

Hope it helps!