
Check out my latest video and if you have a question or something is challenging you, let me know and I’ll do a video for you.
Don’t forget follow my Facebook page and join the group.
Check out my latest video and if you have a question or something is challenging you, let me know and I’ll do a video for you.
Don’t forget follow my Facebook page and join the group.
I am a big fan of using tools in business to improve organisation and efficiency and there are plenty out here claiming to do it all. As a PR professional I am always on the lookout for the latest technology that can add business value and ultimately enhance and make working life easier.
However a lot of these helpful tools do come at a large price for example tools like newswire services, media contacts and monitoring services like Precise, Gorkana and Cision can be very costly. They are useful tools but for this blog I have put on my frugal hat to highlight some free must have tools for PR… in no particular order.
Hootsuite or Tweetdeck – great for managing social media allowing you to sync up your facebook and twitter accounts and schedule posts etc.
Google – this one goes without saying people Google everything these days and it comes in handy for PR research and much more.
Flipboard – keeping abreast of emerging news is very important and I really like this ‘Flipboard app’. The magazine style layout allows you to select topics of interest. If you’re not keen on the layout there are other options like Feedly.
Google alerts – I’ve always used this service and set up specific alerts for each client project to stay on top of client news. Google alerts is a free service and is easy to use, it allows you to determine whether you want updates as and when they come or all complied into one email alert at the end of the day to avoid your inbox overloading.
Google docs – is good web-based collaborative office software that is easy to use for your daily tasks and can save shelling out on a Microsoft office suite. Google allows for easy sharing of documents. Dropbox is also great for sharing documents and data with clients/colleagues.
Now reviewing this list you would think that I’m sponsored by Google, but I’m not, it just so happens that they have great tools that are free to use.
Feel free to comment on any free tools that you find useful.
Go to any seminar on business or marketing these days and you’ll hear a speaker say content is king, and how important content marketing is for you business and they are right.
Well a great way to communicate your content and business messages is via video. Video is a method I often recommend to clients as it is taking content marketing by storm.
Did you know that viral video marketing campaigns can increase click through rates up to 750% according to marketingexperiment.com. With big numbers like this it’s no wonder why businesses are becoming more and more interested in video content.
Video content is the way forward, by 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
Cisco also predicted a good few years ago that video content will account for almost 90% of all internet traffic, so if you were or are on the fence about dipping your toe in, I’d suggest you jump right in.
Here are five reasons why you should produce video content for your business,
I often work with clients to produce creative video content be it a corporate video, animation or hard hitting drama, we can help you achieve your goal and reach your target audience. To find out more please do get in touch.
Five top social media tips!
Are you using social media to build your brand or business? Well if you’re not, why not? It’s a great way to engage with your audience. With an estimated over 320million businesses, customers, stakeholders, consumers, to engage with on twitter, over 1.55billion on Facebook, 300million on istagram what are you waiting for!
It’s not just celebrities and young entrepreneurs that are taking advantage of social media, beauty bloggers, fashion, hair bloggers etc are all involved and cashing in. There have been many rising stars born from social media. People that have managed to build a career out of it, generate an income from it, are now ‘Instagram and YouTube famous’ getting paid to promote and endorse products to their large following.
Whether you’re a start up, established business, entrepreneur, sole trader you should learn to use social media. If you have a marketing and PR department this is something that they would handle. However if you would like to get involved but have no idea where to start here are my five top tips.
Youtube – The video sharing platform with over 1 billion users
Facebook Tips – the social networking platform with over 1.55 billion users
Instagram Tips – online photo-sharing and social networking platform with over 300 millon users
Twitter Tips – conversational platform with over 320 million users
LinkedIn tips – the professional networking platform with over 400million users
Snapchat – Video messaging app with over 100 million users
Pinstrest Tips – photo sharing platform with over 100 million users
Periscope – Twitter’s live video streaming app with over 10 million users
Remember this isn’t an exhaustive list of social media platforms; I’ve just highlighted some of the most popular ones. With a growing array of social media platforms to choose from it may feel overwhelming, but remember you don’t have to be on everyone single one of them! It’s better to target those that are most relevant to your business and provide good engaging content to a tuned in audience.
Feel free share this, leave a comment or share tips that have worked for you!
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